Author Archives: Jon Flynn

The Reality Behind the Statistics A recent survey of 1,000 UK marketing professionals has revealed some fascinating insights into where businesses are heading in 2026. But here’s the thing: raw data matters only if you can do something with it. So, let’s cut through the noise and talk about what these findings mean for your […]

In the world of business growth, few distinctions are as critical – or as frequently misunderstood – as the difference between marketing strategy and marketing tactics. At Claritas Business Solutions, we regularly encounter businesses that excel at one while neglecting the other, and the results speak for themselves: fragmented efforts, inconsistent messaging, and revenue that […]