The person behind Claritas
I’m Jonny Flynn, and I founded Claritas because I’ve spent over three decades sitting where you’re sitting now – wrestling with the same business and marketing challenges, facing the same pressures to deliver measurable growth, and dealing with the same executive expectations.
I’ve been the marketing director asked to transform brand performance whilst managing tight budgets. I’ve run my own business, built teams from scratch, repositioned established brands, and driven the kind of commercial outcomes that move the dial on business performance. I’ve worked across automotive, B2B technology, real estate, and FMCG, for organisations ranging from scale-ups to global names like JLL, Jaguar Land Rover, BMW, Oracle, and PepsiCo.
Start Your Conversation
Why experience matters
Here’s what over three decades in business and marketing leadership teaches you: there’s rarely a single right answer, but there are usually several wrong ones. The difference between success and expensive mistakes often comes down to judgment – knowing which strategies will work in your specific context, with your particular challenges, and your available resources.
That’s what Claritas offers. Not a one-size-fits-all methodology from a junior consultant reading from a playbook, but direct access to someone who’s delivered £42 million in revenue growth, increased marketing-influenced revenue by 125% year-on-year, and created over $18 million in pipeline opportunities – whilst understanding the broader business implications of every marketing decision.
Professional credentials
I’m a Fellow of the Chartered Institute of Marketing (FCIM) with a Diploma in Marketing. More importantly, I’ve led marketing for a global real estate leader, founded and scaled my own consultancy, and delivered award-winning campaigns for organisations from SMES to global matrix-structured businesses, moving the needle on both brand perception and bottom-line business performance.
I’ve managed eight-figure budgets, built high-performing teams, and worked across the UK, European, and US markets. I understand P&L accountability, commercial decision-making, and the reality of balancing strategic ambition with operational constraints. I’ve also made plenty of mistakes along the way, which means I can help you avoid them.
How I work
I don’t believe in jargon for jargon’s sake, or strategies that look impressive in PowerPoint but fall apart in practice. My approach is straightforward: understand your business, identify what’s actually holding you back (not what you think is holding you back), and build practical, data-led strategies that deliver commercial results.
Whether you’re a scale-up needing to build your first proper marketing function or an established organisation looking to drive better ROI and align marketing more closely with business objectives, I bring the perspective of someone who’s done this work across multiple sectors and at every scale.
Start Your Conversation Call: 07445 915 961
Working with Claritas
When you work with Claritas, you’re not hiring a consultancy in the traditional sense. You’re not getting a team of analysts who’ll disappear after presenting recommendations you’ll struggle to implement.
You’re getting direct access to my judgement, my experience, and my practical support in driving business results through better marketing. Whether that’s a strategic review, interim leadership whilst you recruit, or hands-on support in executing a critical campaign, I’m personally involved from start to finish.
Start Your ConversationLet’s talk
If you’re facing a business or marketing challenge that requires senior-level expertise, whether that’s accelerating growth, improving ROI, building a team, or repositioning your brand, I’d welcome the opportunity to discuss how I can help.
No sales pitch, no obligation. Just a straightforward conversation about your business and whether my experience might be useful to you.